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About us

“No Limit Creativity” is the motto we live by.

If you’re in a need for a team of creative associates devoted to your brand and campaign; if you’re looking for marketing solutions and an active partner, someone who can manage your campaigns professionally and responsibly; someone you can rely on, then you’re in the right place – because our team invests 1000 per cent in the creative process.

Since its establishment in 2007 in Novi Sad (Serbia, Southeast Europe), Total Idea has been an agency based on outsourcing, with founders and a number of associates in production and project management. We apply the funky business principles by constant innovation and networking, while our marketing activities are best described as guerrilla marketing. A network of professional associates, organisations and associations has been the basis for our activities. This is why we are one of the founding members of the Creative Industries Cluster of Vojvodina, the first cluster of its kind in our country. We are proud member of the Enterprise Europe Network – EEN (Enterprise Europe Network), which is Europe’s largest network for business support to small and medium-sized enterprises (SME) in the European Union and beyond.

We can openly say that the one thing that separates us in a sea of others is that we don’t wait for opportunities to happen, we create them. We create by getting involved in joint ventures; we start our own eco-design and environmental protection campaigns, as well as internet portals and activities on improving the image and the tourist offer of our country. We also produce a large number of publications, books and textbooks.

It’s difficult to place us in a single creative area, because we never could “be rooted” in one industry. This is why our portfolio is diverse and unique. Because actions speak louder than words, please take a moment to look at our work and campaigns we took part in. We worked with a large number of clients, which we can now call our friends, and we are using this opportunity to thank them for their trust and cooperation.

Our clients’ testimonials speak for themselves. Read them here.

If you like what you saw and read, feel free to contact us via the following link, or on Twitter and Facebook.

Total Idea team

Meet our founders and staff:)


Sašenjka Meljnikov Ivanović
Founder & Art Director

In 2007, a burst of creative energy inspired Sashenka and her husband to frame a new concept and assemble the Total Idea team – ready to meet any creative challenge. Expect your projects and campaigns to be launched to the end of the universe, and back… Prepare for takeoff! :)


Ivan Ivanović
Marketing Manager


Gabriela Burka
Graphic Design & Illustrations


Damir Jakobac
Web Development


Marijana Opančarev
Project Management


Mirjana Kolundžić
Project Management


Đorđe Ilić

3D Generalist


Mladen Trkulja
Web Design & Development


Andrej Hićil
Studio Photography


Čeda Vasilić


Igor Bolta
Desktop Publishing & Prepress


Dušan Mandić
Desktop Publishing & Prepress


Josip Balažević
Language Matters