marketing-services marketing-services
consulting-services consulting-services
campaign-management campaign-management

“Danube PIE”

Partnership project: University of Novi Sad & Total Idea
Total investment = EUR 830,555.00
Two-year project (2013-2014)
Financed by the European Commission and co-financed by partners engaged in six European countries (Germany, Hungary, Romania, Bulgaria, Croatia, and Serbia) aim was to educate small and medium enterprises of the Danube region in the area of eco-design, primarily focusing on packaging industries
“Total Idea” was engaged as an expert consultant for the “Danube PIE project” in the field of eco-design
We have also produced visual identity of the project and promotional & printed materials

READ MORE ABOUT DANUBE PIE

The Danube PIE project - Product Innovation through Eco-design in the Danube region, with its main goal to educate SMEs in Danube region about eco-design, was successfully completed in December 2014. Eco-design grows from the notion that each product impacts the environment, which should be duly noted and reduced in each phase of the product life cycle. These phases include extraction of raw materials, production, product distribution and marketing, product usage and ultimately its disposal.

This 21-month international project, funded by the European Commission, was carried out by six European countries (Germany, Hungary, Croatia, Romania, Bulgaria and Serbia). In Serbia, the project was led by the University of Novi Sad and its Enterprise Europe Network (EEN) Office, which received additional funding from the Provincial Secretariat for Science and Technological Development. Eco-design consulting services were provided by Total Idea and Ecodesign marketing, consulting and eco-design agencies from Novi Sad.

In line with the underlying idea to raise awareness on eco-design and introduce eco tools to packaging SMEs, the Serbian project team carried out several promotional events, round tables, workshops and consulting sessions.

More than 100 enterprises were educated in eco-design via international conferences CRINSS, Renexpo and SETAC, and separate promotional and informational lectures. The Serbian project team attended numerous television shows and started a Facebook page to keep everyone informed on current activities and eco-design events.

More than 60 enterprises went through a series of one-day training sessions within the project. The lecturers (an expert team including project members and the Department of Production Engineering, the Faculty of Technical Sciences, the University of Novi Sad) taught theory and practice enabling the enterprises to introduce eco-design standards in their businesses. The entrepreneurs grasped the basics of eco-design, life-cycle assessment (LCA) and product carbon footprint.

Specifically, they were introduced to modern eco-tools used to analyse product impact on the environment. Moreover, the training sessions envisioned entrepreneurs to exchange experiences and solutions, but also to network and improve their production capacity.

The Danube Pie project provided carbon footprint analysis free of charge to eight enterprises (Ekoto, Elbe-Tir, Kuerk, Offset Print, Tramaxion, Yuco Hemija, Zdravo Produkt and Atelje Anđela) which showed greatest initiative and motivation for further improvement. The products were analysed in detail using the ECODESIGN+ tool. Each enterprise received the carbon footprint analysis and suggestions on how to improve the product’s environmental performance.

 

Construction of the first Youth Hostel in Novi Sad & Vojvodina

Required assets: Total investment includes permits, land taxes and additional land expenses, draft project development, main project development, construction and labour expenses, construction supervision, interior and equipment expenses, infrastructure expenses and expenses of project management.
Total investment = € 1.638.157
ROI, Return on Investment = 8 years
Joint Venture project: Moca Inženjering & Total Idea
Design by: Projektni biro GRAF

READ MORE ABOUT FIRST YOUTH HOSTEL IN NOVI SAD

NOTION OF HOSTEL BUSINESS Youth Hostel Novi Sad
Basic hostel business consists of bed renting for price affordable to an average young individual. A hostel that is rationally and well organised offers every client a possibility to rent only one bed without having to pay a full price for a room. In addition to bed and breakfast services, a hostel offers many others such as: café bar, variety of different activities (group sports), sightseeing and information about the city surroundings, conference room including interesting seminars and workshops, exchange office, rent-a-bike, telephone and internet services, safe-deposit boxes. Youth Hostel Novi Sad also takes care of guests with disability problems, therefore, infrastructure is planned so as to meet all their demands.

A hostel is a meeting place for all visitors around the world in search of new destinations, exciting attractions as well as different cultures and traditions. Most of the guests are between 18 and 30 years of age (the most mobile group in general). It is estimated that visitors above or under that age make only 25 % of Europe hostel population.

Project description
The business concept is based upon the determined target group – clients in youth tourism – and a great variety of services which are there to be offered, flexible way of running business (potential hostel functions), sociological aspect (creating a sense of belonging to youth population) and last but not the least, attractive and competitive price. In general, the need for this kind of service emerges from statistical data such as: constant increase of the number of foreign tourists by 17 % (many of whom are young), tourist arrivals (total 67.646) and spent nights (total 121.763) in our city (data taken from the Tourist Information Centre of Novi Sad, 2005). However, the fact that the vast number of tourists is not statistically registered (visitors of Agricultural fair and EXIT festival, excursions and transit trips) indicates that the real number of tourist visits is more than two times bigger. Furthermore, it is of major importance to highlight that the number of accommodation facilities has been increasing rapidly since 2004, but none of them has included hostel business or dealt with young tourists in any special way. This should be seen as an opportunity of great value that we must take in order to enable healthy and steady growth of international tourism in our country.

INVESTING AND MARKET
Potential market for Novi Sad and the surrounding area amounts to 67.646 recorded tourist arrivals in 2005. Recorded number of nights that tourist spent in Novi Sad accommodation facilities in 2005 totals to 126.461. Average stay is 1.9 (domestic visitors 1.8, foreign visitors 2.1) days and there has been an increase in foreign tourist arrivals compared to previous years, reaching 17% of all arrivals on the annual basis.

Still, a great percentage of tourists have not been registered (around 30 to 40%) and they present a crucial number of foreign visitors who either come to visit some important city events like: EXIT festival, Agricultural fair, Investment fair, Car show/fair or go on excursions in the region. For now, young tourists still lack appropriate accommodation in Novi Sad, so they are forced to either exclude our city from their itinerary or in a better case to pay a one-day visit. Due to that fact, Vojvodina is still presented as an unsuitable region for young people. In contrast, neighbouring countries have organised hostel network (Hungary has around 80 hostels, Romania 35, Croatia 10).

Keeping in mind the capacity of 124 beds for Youth hostel Novi Sad, the maximum income would be € 543.120 a year. Information on European average complementation capacity of 70% and evaluation that complementation capacity in first two years in our circumstances would be 50%, is followed by the figure of € 271.560 of planned sale. Those data indicate the market participation of approximately 17.8%. Number of spent nights in Youth hostel Novi Sad, if complementation capacity is 50%, would amount to 22.630 tourist nights annually. Based on previous data and average stay of 1.9 days, number of year round visitors would total to 11.911.

PRICE
The price has been defined so as to be suitable for our guests but still competitive and satisfying for hostel management. It makes hostel service more affordable than any other hotel service within Novi Sad and Vojvodina region, yet it is on the same level as hostel prices in neighbour countries.

All numbers and figures have been calculated according to average price of € 12

Required assets:
Total investment includes permits, land taxes and additional land expenses, draft project development, main project development, construction and labor expenses, construction supervision, interior and equipment expenses, infrastructure expenses and expenses of project management.

Total investment = € 1.638.157

ROI, Return on Investment = 8 years

The Be Eco-Friendly Website

The BUDIEKOFINa.COM (Be Eco-Friendly) internet project is a national initiative for environmental protection and improvement, and it serves to brand Serbia as an eco-friendly destination. An online sale of eco-friendly products is a unique project segment, first of its kind in the Serbian market.
The project was envisioned as an on-going process, ran under the BE GOOD, BE GREEN, BE ECO-FRIENDLY slogan, integrating ecology, environmental protection, sustainable development and eco-tourism in our country.
www.econice.rs

READ MORE ABOUT PORTAL BE ECO-FRIENDLY

PROJECT DESCRIPTION
The motivation behind the Be Eco-Friendly web project is the founder’s ­­- Total Idea Marketing & Consulting ­- idea that it was necessary to take all the steps to raise the community’s awareness on environmental issues and mitigation opportunities by using eco-friendly products. We also wanted to emphasise that there are solutions for limited utilisation of the natural heritage within our eco-tourism offers.

A major part of the project is its website www.budiekofin.com www.budiekofina.com (with an emphasis on gender equality), also found in English www.econice.rs, which includes information on the following:

  • a list of manufacturers of environmentally friendly products that are divided into categories and can be purchased online;
  • a range of own eco-branded products with a goal to raise awareness on environmental capacities of our country and the region;
  • activities and information on the on-going environmental protection and sustainable development campaign;
  • everything on ecology, national and EU legislation in the field;
  • a network of relevant organisations in the country involved in a joint initiative to preserve and improve the environment;
  • and environmental news and events.

The Be Eco-Friendly project was supposed to support all major events, initiate and organise events relating to the environment and eco-tourism, and start a range of publishing activities on the topic of the environment and raising awareness on environmental protection. Furthermore, the website presents eco-tourism offers and initiatives for creating eco-tourism products.

An online service for sale of eco-friendly products is a unique segment of the Be Eco-Friendly website, first of its kind in the Serbian market. This service enabled a single point of sale for Serbian manufacturers and distributors of eco-products. These products can be ordered, paid for and shipped via the website. 

The visual identity of the Be Eco-Friendly project, highlighted in its name, clearly signifies how an individual should behave in the natural environment. The trademark of the project is a leaf of a LINDEN tree, which is very important for our country and the region. The linden is linked to our Slavic heritage and is most commonly found in Fruška Gora (the oldest national park in Serbia), which is at the same time the main location of the project.

The project initiative is linked to initiatives by competent institutions and organisations, and also to local projects on environmental protection and improvement. The idea for starting the Be Eco-Friendly web project comes from the fact that there is a lack of eco-product awareness in the region, and that there is no integrated service for sales and distribution of these products. Added value to the project is an on-going campaign and the activities that will contribute to Serbia becoming an eco-friendly destination.

The website provides manufacturers and visitors information on the laws and regulations in this field, news, useful links, contacts of major national and international institutions, information on environmental events, an offer of environmental tours and publications. It also offers manufacturers of eco-friendly products and services assistance in creating a visual identity of their product (graphic design and prepress, printing on recycled and eco-materials, video and audio production, development of multimedia presentations, animations and internet presentations), and consulting services on how to apply to local and international funds for environment, sustainable development and eco-tourism.

Products available at the website meet all the environmental criteria and standards.

The target groups (visitors) of the website are users of eco-products, socially responsible companies, visitors of environmental events, local and international tourists, experts, the media and other citizens.

VISION
Purchase for a cleaner Serbia. By selling and using eco-friendly products and promoting environmental events, tourism and eco-publications, we want to contribute to environmental protection and improvement in our country.

MISSION
Our mission is to raise environmental awareness in the community and create a sales system of eco-friendly products from a single web address. We want to position Serbia as an eco-friendly destination and create a recognisable eco-brand in the region.

Say YES to Eco Bags campaign

The campaign aims at raising environmental awareness through the emphasis on the issue of plastic bags and by introducing a local eco brand – eco bags produced from recycled PET packaging, instead of regular plastic bags.
Say YES to eco bags campaign on Facebook.

READ MORE ABOUT SAY YES TO ECO BAGS CAMPAIGN

MORE INFO
The event took place in the Novi Sad city centre on Saturday, 26 Nov 2011.

We invite you to support our campaign and publish the info via your online and offline media, so that we could all contribute to raising environmental awareness and a better environmental protection of our city, the country and the whole region.

The Say Yes to Eco Bags – Kaži da eko torbama campaign was ran by the Be Eco Friendly portal www.econice.rs (Novi Sad) and the Centre for Sustainable Development (Subotica). Supporters of the campaign include the Environmental Protection Office at the City of Novi Sad and the Ministry of Environment, Mining and Spatial Development.

BACKGROUND
Plastic bags are the most mobile type of waste and a major global, national and local environmental issue. Plastic bags degrade in 400 to 1000 years. They are not biodegradable. Instead, they decompose into toxic segments polluting the environment (soil and water). Unplanned (plastic) waste disposal blocks surface waters and reduces water and soil permeability.

Majority of countries prohibit the use of coloured plastic due to heavy metal content emitting toxic gases and ash when burned. Plastic bag related pollution is one of the largest global environmental concerns.

If we prohibit production and use, but continue to recycle plastic bags, we may reduce the amount of toxic waste. An extraordinary piece of information states that plastic bags are used for several dozens of minutes on average, and on the other hand, the degradation takes more than 1000 years.

NATIONAL AND LOCAL ISSUES
Official sources claim that mankind uses 500 billion plastic bags annually, and in Serbia the number (produced and disposed) is above 1.5 billion (around 7 million daily). This amount of plastic bags could cover an area three times as big as Serbia. Citizens of Novi Sad use tens of thousands of plastic bags per day.

The number of plastic bags in Serbia is substantial, and one of the major issues is that plastic bags are the only option provided by supermarkets and small shops. Unfortunately, disposal of plastic bags is not regulated. One of the solutions may be waste sorting in households. This issue causes unsorted plastic bags to end up in rubbish bins, containers, waters and green areas (source: http://antiplasticbags.webs.com/oproblemu.htm, and other sources).

The campaign aims at raising environmental awareness through the emphasis on the issue of plastic bags and by introducing a local eco brand – eco bags produced from recycled PET packaging, instead of regular plastic bags.

This campaign follows the principles of social responsibility, environmental awareness and inclusion in resolving the environmental issues in our surroundings, and we hope that the support our fellow countrymen will continue.

More information on the campaign is available on the Be Eco Friendly portal and Say YES to Eco Bags page on Facebook

Follow our updates.

Sort Out Waste, It’s Not Rocket Science campaign

The campaign aims at raising environmental awareness through the emphasis on the issue of large amounts of waste due to improper sorting and recycling.
Sort Out Waste, It’s Not Rocket Science campaign page on Facebook.

READ MORE ABOUT SORT OUT WASTE, IT’S NOT ROCKET SCIENCE CAMPAIGN

MORE INFO
The campaign main event was held in the Novi Sad Danube Park on 13 Oct 2012.

We invite you to support our campaign and publish the info via your online and offline media, so that we could all contribute to raising environmental awareness and a better environmental protection of our city, the country and the whole region.

The Sort Out Waste, It’s Not Rocket Science campaignwas ran by the Be Eco Friendly portal www.econice.rs (Novi Sad), Balkan Urban Movement (Belgrade) and the Centre for Sustainable Development (Subotica). Supporters of the campaign include the Environmental Protection Office at the City of Novi Sad and the Ministry of Environment, Mining and Spatial Development (co-financing via March 2012 Call for Applications).

BACKGROUND
In developed countries, daily and annual communal waste amounts to 1.4 kg/day per capita, while the amount of waste in medium and less developed countries is 0.2 to 0.7 kg/day per capita. More than 40% of waste is recycled in the developed world.

An extraordinary piece of information shows that almost 60% of waste from rubbish bins is recyclable. Moreover, communal waste i.e. waste from households contains 39% organic waste, 25% paper, 12% PET and cans, 6% glass and the rest is hazardous waste.

If the waste is not properly sorted, the consequences may be numerous – environmental pollution, negative impact on the balance of nature, less can be reused or recycled, substantial financial investments in waste management, vast land lots are used for landfills, etc.

NATIONAL AND LOCAL ISSUES
An average person in Serbia produces around 950 grams of waste daily, which totals 2,374,374 tons of waste in the country.

On a yearly basis, Serbia produces 334,500 tons of waste from packaging, which includes aluminium waste of about 5,200 tons, and approximately 7 million kilograms of batteries.

If we take into account that one bottle requires 500 years to decompose, that aluminium cans could be recycled and reused after only 6 weeks, and that 1 kilogram could pollute 8,000 litres of water (daily need of 4,000 people), it is easy to conclude that proper communal waste sorting is essential for the recycling process.

Serbia recycles 4 times less waste than EU member-states. Furthermore, Serbia throws away 50 million euro worth of secondary waste per year.

The campaign aims at raising environmental awareness of citizens of Novi Sad and Serbia through the emphasis on the issue of large amounts of waste due to improper sorting and recycling.

This campaign follows the principles of social responsibility, environmental awareness and inclusion in resolving the environmental issues in our surroundings, and we hope that the support our fellow countrymen will continue.

More information on the campaign is available on the Be Eco Friendly portal and Sort Out Waste, It’s Not Rocket Science page on Facebook.

Follow our updates.

2 Responses to “Our Projects”

Alberto Beare
May 3, 2013 Reply

Environmentally friendly (also eco-friendly, nature friendly, and green) are ambiguous terms used to refer to goods and services, laws, guidelines and policies claimed to inflict reduced, minimal, or no harm at all, upon ecosystems or the environment.^.

The latest piece of writing produced by our personal homepage
<http://www.foodsupplementcenter.com

admin
May 13, 2013 Reply

Dear Mr. Alberto,
we would like to thank you for your comment related to this very important issues. We’ll stay in touch.

Best regards,
Total Idea team

Leave a Reply to admin

Your email address will not be published. Required fields are marked *